Unless you’re Rip Van Winkle or the North Pond Hermit, we’re willing to bet you’ve heard the word “Roblox” floating around in the past few years. With over 52 million daily active users, the social gaming platform has taken the internet by storm, leaving us intrigued. But what is Roblox, exactly?
A key thing to know about Roblox up-front? The kids love it. According to a recent earnings presentation, over half of Roblox users are under the age of 13.
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But even if you’re not among the platform’s core demographic, you should understand what Roblox is and why it’s such a big deal for kids, grown-ups, and brands alike.
We’ve got answers to all your Roblox-related questions, even the ones you’ve been too afraid to ask the teenager in your life.
When was Roblox Made?
Roblox officially launched in September of 2006. It may come as a surprise to many that Roblox is older than Snapchat, Discord, and even Instagram! That’s because the platform took much longer to gain steam.
While Roblox co-founders David Baszucki and Erik Cassel officially debuted the platform over 15 years ago, it didn’t start to gain traction until about a decade in. And it really exploded in popularity during the COVID-19 pandemic, when its daily active user count surged by 40 percent.
How many people play Roblox?
The company reports that over 52 million people play Roblox online each day, up by 21% compared to last year.
Who uses Roblox?
Historically, Roblox catered mostly to teens and preteens, with its largest and most engaged demographic being 9- to 12-year-old males.
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However, the company recently reported that its users are “aging up.” In a letter to shareholders, Roblox reported that its fastest-growing demographic is 17- to 24-year-olds.
